Monday, January 24, 2005

iTunes Music Store Downloads Top 250 Mil

As I predicted previously, Apple announced today that the iTunes Music Store has sold a total of 250 million songs since its inception.

The significance here is not that iTMS continues to sell music but that each month they sell more music than they sold in the previous month. Someday, iTMS will reach a critical mass where a significant percentage of music sold world wide will be sold through iTMS. When that happens, iPod will be guaranteed not to ever go down as a "fad" because it is the only player which can play iTMS's DRMed songs.

2004-11-23 17:45 C&T


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